Peacock for Art, in collaboration with Cairo Lab for Urban Studies, Training and Environmental Research (CLUSTER), is managing the ‘DICE’ project “Design, Craft, Brand” funded by the British Council. In contrast to the Eurocentric inclination of contemporary artists, this project aims to challenge this direction and provide an alternative framework that would spur the spouting of creative initiatives in the local context and that would contribute to the country’s economy.
Through workshops, training, surveys and market researches, “Design, Craft, Brand” aims to preserve the authenticity of local crafts, as well as make them more accessible to the public, not just as an end product, but as a form of art in the holistic sense.
As part of the “Design, Craft, Brand” project, CLUSTER and Peacock for Art organized two workshops:
- “Design, Craft, Brand: Fayoum palm reed workshop” in collaboration with local partner FAODA, which took place from the 24th to 26th of September, 2019 at Beyahmo village in Fayoum.
The purpose of this workshop was to develop a dialogue between local craftsmen and students from design and art departments. Through a one-on-one exchange of design ideas and manufacturing skills, the workshop aimed at generating fresh furniture design prototypes responding to contemporary needs and market demands, and grounded in the sophisticated craft of palm-reed structures.
- “Design, Craft, Brand: Mapping creative industries, producing social furniture” held on October 24-26, 2019, in Fabrika Fabrication Lab , with 2 main purposes: first, mapping out small crafts and furniture manufacturing workshops to understand the broader landscape of creative industries in Ard al-Liwa and informal areas in general (including carpenters, metalsmiths, craftsmen for polishing furniture and upholsterers) in collaboration with Hawamesh initiative in Ard al-Liwa. Secondly, engaging local carpenters with art/design students in a direct design-build tutorial to produce prototypes based on the principles of social furniture.